MAXIMIZING SELL-THROUGH & REDUCING LOST SALES FOR A NATIONAL CPG BRAND
How strategic merchandising recovered $150K+ in just 30 days
THE CHALLENGE
This brand was facing three critical problems at the retail level:
Inconsistent display execution across locations
Frequent out-of-stocks on promotional products
Poor shelf visibility and lack of stock rotation, leading to missed sales
“Out-of-stock rates in retail average 8–15% and cause up to 43% of shoppers to walk away without buying.”
OUR SOLUTION
To turn shelf-level chaos into consistency, we launched a comprehensive, boots-on-the-ground merchandising program:
Activated field merchandising teams to visit high-priority stores twice weekly
Implemented real-time photo audits and planogram compliance tracking
Trained store staff on stock rotation for high-velocity SKUs
Prioritized promotional display resets during peak shopping hours
30-DAY PILOT RESULTS
Sell-through increased by 18% across top 10 SKUs
Out-of-stock rate reduced by 40%
Display compliance improved to 97% across store visits
$150,000+ in projected revenue recaptured for the quarter
KEY TAKEAWAY
Every missed shelf opportunity is a lost sale. Strategic, data-driven merchandising isn’t just operational—it’s a revenue recovery tool. We ensure your brand shows up right, every time.
“Effective merchandising execution can increase product sell-through by 15–30%.”